Turkey of the week: Machine Zone, Untitled Worldwide

James Swift abhors the new ad for Game of War starring Kate Upton: "Here’s a lesson to anyone who thinks you can still throw money and a pretty face at a problem. The obvious lack of strategy and creativity in this ad just leaves me thinking that the product must be a piece of crap."

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1 Why your iPhone is killing your creativity

Every day, the insatiable parasite that is your smartphone makes you worse at your job, writes a group creative director at Ogilvy.

Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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