Turkey of the week: Maryland Gooeys, VCCP

The Maryland Gooeys spot leaves Maisie McCabe unsatisfied: "In a week when Grey London and McVitie’s have shown that you can be clever with an old FMCG brand, it’s a shame to see this silly film. The script isn’t well-written, the animation’s tired and the pay-off doesn’t make sense. Give me a Jaffa Cake any day."

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1 Martin Freeman fronts Vodafone UK's first integrated ad campaign by Ogilvy

The Hobbit and Sherlock star Martin Freeman plays a rude wedding guest in Vodafone's first integrated ad campaign since the telecoms giant moved its UK ad business to Ogilvy & Mather earlier this year.

Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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