Turkey of the week: McCoy's, BMB

Brand: McCoy’s
Title: Go bold
Agency: BMB

McCoy’s new ad gives Brittaney Kiefer déjà vu: "A burly man defies male stereotypes by singing and dancing to a pop song… hold on, haven’t I seen this before? Moneysupermarket.com, Foster’s and John Smith’s are among those that have already used this trope, so McCoy’s just comes across as tired."

Topics

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Why your iPhone is killing your creativity

Every day, the insatiable parasite that is your smartphone makes you worse at your job, writes a group creative director at Ogilvy.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More