Turkey of the week: McCoy's, BMB

Brand: McCoy’s
Title: Go bold
Agency: BMB

McCoy’s new ad gives Brittaney Kiefer déjà vu: "A burly man defies male stereotypes by singing and dancing to a pop song… hold on, haven’t I seen this before? Moneysupermarket.com, Foster’s and John Smith’s are among those that have already used this trope, so McCoy’s just comes across as tired."

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How easyJet transformed customer data into emotional anniversary stories
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1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

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