Turkey of the week: McDonald's, BETC Paris

McDonald's new French TV ad?

Brittaney Kiefer isn’t lovin’ it: "Another week, another brand (Ikea and Domino’s Pizza are still fresh in the memory) trying too hard to connect with millennials by jumping on the emoji craze. At least McDonald’s stands out by running the creepiest emoji campaign of all."


Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 How Sainsbury's ads revolutionised the UK's food culture

Abbott Mead Vickers' press ads for Sainsbury's in the 1980s formed the most influential and culturally significant campaign the UK has ever produced, argues Paul Burke.

Just published