Turkey of the week: McDonald's "Dad" by Leo Burnett London

Brittaney Kiefer is not lovin' the new McDonald's ad.

It takes more than weepy piano music and a child’s trembling lower lip to tell a good story. This spot about a boy seeking his absent father goes for the heartstrings but, instead, comes across as heavy-handed and emotionally manipulative. The brand should go back to trying to make people laugh.

Brand: McDonald’s
Title: Dad
Agency: Leo Burnett London
Client: Emily Somers, vice-president, marketing

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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