Turkey of the Week - Mcgarrybowen London, Honda

Be the first to comment

Katherine Levy is left confused by the new Honda campaign by Mcgarrybowen London:

"Can someone please explain this ad to me - perhaps the creatives? A guy in the new Honda CR-V drives at high speed through a tunnel that appears in front of him where a house is standing, and a voiceover tells us to 'Do more new'. Presumably, the idea is if you buy a Honda, you don't have to drive on roads like everyone else. Honda usually buys good advertising, so this spot is all the more baffling."



Only £57 for 3 months

Includes every print & iPad edition, plus full access to Campaign online and other Brand Republic sites.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Campaign Jobs

Thousands of jobs across advertising, creative, marketing and media

Just published