Turkey of the Week - Mcgarrybowen London, Honda

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Katherine Levy is left confused by the new Honda campaign by Mcgarrybowen London:

"Can someone please explain this ad to me - perhaps the creatives? A guy in the new Honda CR-V drives at high speed through a tunnel that appears in front of him where a house is standing, and a voiceover tells us to 'Do more new'. Presumably, the idea is if you buy a Honda, you don't have to drive on roads like everyone else. Honda usually buys good advertising, so this spot is all the more baffling."

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Twitter reveals insights from best social campaigns of 2015
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1 Twitter reveals insights from best social campaigns of 2015

Twitter UK's head of brand strategy reviews some of the best campaigns on the social media platform last year and shares insights to help brands in 2016.

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