Mecca Bingo's new TV spot leaves Jeremy Lee cold: "No-one really expects a bingo company to inspire a silk purse, but this really is a pig's ear. I guess it’s meant to be colourful and fun, but it comes across as cheap and naff. Sadly, that might also fit the brief."
Creative Director Competitive + Benefits April-Six, London (Central), London (Greater)
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Sainsbury's has unveiled an energetic and joyful food-focused campaign that marks a "step change" in its advertising strategy.
To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.