Kate Magee is cringing at Microsoft’s latest ad, which promotes the tech giant’s virtual assistant Cortana: "I like that Nokia has worked with the electronic group Clean Bandits and used their catchy track, but I don’t think forced laughter is good in any ad. I’d rather be watching something else."
Creative Director Competitive + Benefits April-Six, London (Central), London (Greater)
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Sainsbury's has unveiled an energetic and joyful food-focused campaign that marks a "step change" in its advertising strategy.
To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.