Turkey of the week: Nissan, TBWA\G1

Turkey of the week: Nissan, TBWA\G1

Ian Darby is underwhelmed by the new Nissan Leaf campaign: "If I buy a Nissan electric car, it apparently comes with a force field that strips pedestrians of their possessions. This poor visualisation of the vehicle’s benefits is accompanied by an equally clumsy voiceover."

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Making media fun again: why we must free our industry from outdated models
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1 Making media fun again: why we must free our industry from outdated models

The industry needs an audience-first media revolution that balances brand and outcomes, writes Mindshare's global chief executive.

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