Turkey of the Week: OgilvyOne - IBM Rugby World Cup

Be the first to comment

Jeremy Lee gets annoyed with OgilvyOne's IBM Rugby World Cup sponsorship idents:

"Christ, these are bad. While I'm sure that, from a media perspective, the targeting is spot-on, why have they produced such bland idents that have absolutely no relevance to what is actually one of the most exciting sporting events of the year? And that generic endline - 'smarter data for a smarter planet' - is just meaningless. A massively wasted creative opportunity."

SUBSCRIBE TO CAMPAIGN

Only £57 for 3 months

Includes every print & iPad edition, plus full access to Campaign online and other Brand Republic sites.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Campaign Jobs

Thousands of jobs across advertising, creative, marketing and media

Just published