Feature

Turkey of the Week - Omega/Ladymatic

Katherine Levy thinks the Omega campaign for its Ladymatic range (made in-house) is clunky.

Nicole Kidman in Omega's latest spot
Nicole Kidman in Omega's latest spot

"If there was an ad to caution against celebrity endorsement, this is it. The product is a chunky wristwatch. If asked to name a Hollywood ambassador, would you go for Nicole Kidman? I'd bet not. The watch looks heavy enough to knock her over, and I've no idea why she's wearing a ballgown. The cuts look like rushes of her looking bored, hungry or figuring out how she ended up flogging something my dad would wear."