Justin Marshall is close to entering a comatose state after watching P&O Cruises’ latest effort by Walker Agency: "I would love to meet the maverick creative genius who came up with this one. The ad is just humdrum stock cruise-ship imagery that we’ve all seen a million times before. At the start, it flashes up a warning for people prone to jealousy to ‘look away now’. But, really, anyone prone to drowsiness should be advised to leave the room when it comes on."
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Cinema viewers this weekend will see an unusual takeover by Channel 4 of Digital Cinema Media's regular ident during the ad reel.