Turkey of the week - Perle de Lait

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Anne Cassidy is baffled by the Perle de Lait ads, particularly the latest offering: "A woman is shown with her messed-up hair covering her face. The hair moves off her face and reforms into a glossy do. She then laughs hysterically at nothing. If this was some sort of French surrealist treatise on advertising's skewed portrayal of women, it would be eerily poignant. Unfortunately, it's a badly repurposed shampoo ad flogging yoghurts."



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