Turkey of the week: Petplan 'Pets on 4' by Now

Emily Tan is baffled that she could be capable of disliking an ad with so many cute furry animals.

From the lazy graphics to what appears to be shameless use of stock footage, one gets the impression that the team phoned it in. "We’ve got cute animals and superhero references," you hear them say. "Everyone will automatically love it."

Brand: Petplan
Title: Pets on 4
Agency: Now
Client: Joanna Maclennan, brand marketing manager

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Why your iPhone is killing your creativity

Every day, the insatiable parasite that is your smartphone makes you worse at your job, writes a group creative director at Ogilvy.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More