Turkey of the week: Premier Inn "Still got it" by Lucky Generals

Maisie McCabe is disappointed by the new Premier Inn ad.

The insight and creative idea is lost in a spot that feels patronising and old-fashioned. I totally missed the Boogie Nights reference because I was too busy grumbling about the struts and bouncy hair. Let’s hope this is a campaign that improves as it develops.

Brand: Premier Inn
Title: Still got it
Agency: Lucky Generals
Client: Mark Fells, chief marketing officer

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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