Turkey of the week: Premier Inn "Still got it" by Lucky Generals

Maisie McCabe is disappointed by the new Premier Inn ad.

The insight and creative idea is lost in a spot that feels patronising and old-fashioned. I totally missed the Boogie Nights reference because I was too busy grumbling about the struts and bouncy hair. Let’s hope this is a campaign that improves as it develops.

Brand: Premier Inn
Title: Still got it
Agency: Lucky Generals
Client: Mark Fells, chief marketing officer

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).