Turkey of the week: Premier Inn "Still got it" by Lucky Generals

Maisie McCabe is disappointed by the new Premier Inn ad.

The insight and creative idea is lost in a spot that feels patronising and old-fashioned. I totally missed the Boogie Nights reference because I was too busy grumbling about the struts and bouncy hair. Let’s hope this is a campaign that improves as it develops.

Brand: Premier Inn
Title: Still got it
Agency: Lucky Generals
Client: Mark Fells, chief marketing officer