Turkey of the week: Premier Inn "Still got it" by Lucky Generals

Maisie McCabe is disappointed by the new Premier Inn ad.

The insight and creative idea is lost in a spot that feels patronising and old-fashioned. I totally missed the Boogie Nights reference because I was too busy grumbling about the struts and bouncy hair. Let’s hope this is a campaign that improves as it develops.

Brand: Premier Inn
Title: Still got it
Agency: Lucky Generals
Client: Mark Fells, chief marketing officer

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YouTube to stop 30-second unskippable ads
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1 YouTube to stop 30-second unskippable ads

Starting next year, YouTube will stop allowing the 30-second unskippable ad and will focus instead on shorter formats.

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