Turkey of the week: Protein World

Protein World is back with an unimpressive global TV campaign.

Brand: Protein World 
Title: New year, new you
Agency: In-house

James Swift is not enthralled by Protein World’s new ad: "People will hate this for lots of reasons, and I’d like to add to that pile the use of the hackneyed ‘New year, new you’ slogan. Admittedly, the last time the brand used an original headline was not well-received, but that’s no reason to stop trying."

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