Turkey of the week: Protein World

Protein World is back with an unimpressive global TV campaign.

Brand: Protein World 
Title: New year, new you
Agency: In-house

James Swift is not enthralled by Protein World’s new ad: "People will hate this for lots of reasons, and I’d like to add to that pile the use of the hackneyed ‘New year, new you’ slogan. Admittedly, the last time the brand used an original headline was not well-received, but that’s no reason to stop trying."


Subscribe to Campaign from just £57 per quarter

Includes weekly and quarterly print issues, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Just published