Turkey of the week: Protein World

Protein World is back with an unimpressive global TV campaign.

Turkey of the week: Protein World

Brand: Protein World 
Title: New year, new you
Agency: In-house

James Swift is not enthralled by Protein World’s new ad: "People will hate this for lots of reasons, and I’d like to add to that pile the use of the hackneyed ‘New year, new you’ slogan. Admittedly, the last time the brand used an original headline was not well-received, but that’s no reason to stop trying."

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
YouTube to stop 30-second unskippable ads
Shares0
Share

1 YouTube to stop 30-second unskippable ads

Starting next year, YouTube will stop allowing the 30-second unskippable ad and will focus instead on shorter formats.

Just published

More