Turkey of the Week - Publicis 133/Lancome

Katherine Levy thinks the new spot for Lancome, "hypnose star" by Publicis 133, is far from hypnotising:

"This spot is a great idea but the execution falls flat. The ad features the supermodel Daria Werbowy chatting to the cartoon Betty Boop about the secret to great lashes. The dialogue is irritating, as is Boop's squeaky voice, and there's just a quick shot of the model's lashes with the product on - and they don't even look impressive. It certainly didn't persuade me to switch from my beloved Dior mascara."