Turkey of the week: Quorn, Big Communications

James Swift thinks Quorn’s new ad misses the mark: "I would not have thought that much could go wrong with a ten-second spot. But Mo Farah – lovely chap though the Olympic double-gold-medallist seems – is such a charisma vacuum that it’s tough not to watch this and squirm."

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Why Cosabella replaced its agency with AI and will never go back to humans
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1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

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