Turkey of the week: Quorn, Big Communications

James Swift thinks Quorn’s new ad misses the mark: "I would not have thought that much could go wrong with a ten-second spot. But Mo Farah – lovely chap though the Olympic double-gold-medallist seems – is such a charisma vacuum that it’s tough not to watch this and squirm."

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YouTube to stop 30-second unskippable ads
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1 YouTube to stop 30-second unskippable ads

Starting next year, YouTube will stop allowing the 30-second unskippable ad and will focus instead on shorter formats.

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