Turkey of the week: Samsonite "The serious traveller" by The Full Service

Susan Billinge is unimpressed by Samsonite's latest ad.

The cast’s overblown exuberance is a turn-off. The fun and games this motley crew are attempting to have with their luggage just seems forced and a little bit weird.

And haven’t we seen something like this before? It reminds me of an inverted Apple iPod ad.

Brand: Samsonite
Title: The serious traveller
Agency: The Full Service
Client: Alessandra Madonia, communications manager Europe

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More