Turkey of the week: Samsonite "The serious traveller" by The Full Service

Susan Billinge is unimpressed by Samsonite's latest ad.

The cast’s overblown exuberance is a turn-off. The fun and games this motley crew are attempting to have with their luggage just seems forced and a little bit weird.

And haven’t we seen something like this before? It reminds me of an inverted Apple iPod ad.

Brand: Samsonite
Title: The serious traveller
Agency: The Full Service
Client: Alessandra Madonia, communications manager Europe

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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