Kate Magee thinks Samsung’s ad is not up anyone’s street: "This is the video version of those ‘inspirational’ office posters. It’s chock-full of meaningless phrases and clichéd shots of ‘cool young people’ laughing. Worst of all, the voiceover sounds like a cheap game-show host."
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The brand taps YouTuber Casey Neistat to give an acceptance speech for the selfie stick generation.
Starting next year, YouTube will stop allowing the 30-second unskippable ad and will focus instead on shorter formats.