Turkey of the week: Samsung, Cheil UK

Turkey of the week: Samsung, Cheil UK

Kate Magee thinks Samsung’s ad is not up anyone’s street: "This is the video version of those ‘inspirational’ office posters. It’s chock-full of meaningless phrases and clichéd shots of ‘cool young people’ laughing. Worst of all, the voiceover sounds like a cheap game-show host."

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Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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