Kate Magee thinks Samsung’s ad is not up anyone’s street: "This is the video version of those ‘inspirational’ office posters. It’s chock-full of meaningless phrases and clichéd shots of ‘cool young people’ laughing. Worst of all, the voiceover sounds like a cheap game-show host."
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Consumers are so well-informed by their online research they no longer feel a need to visit car showrooms, which is a problem for Audi.
Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).