Ian Darby is shocked by the wooden performances in the new spot from Santander: "Jenson, Jess and Rory could have been used to much better effect but, instead, they are shoehorned into a weird stalker scenario in a bloke’s house. The impact is deathly dull."
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Account Director for Global agency - work from home 3 days £40-45k plus benefits and working from home The Jefferson Group, Bedfordshire/North London borders
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Following a series of news stories highlighting issues such as job cuts and payments below the minimum wage, is the shine coming off John Lewis? Or is this simply a readjustment process that any major retailer might have to endure to emerge stronger?
The industry needs an audience-first media revolution that balances brand and outcomes, writes Mindshare's global chief executive.