Turkey of the week: Santander, WCRS

James Swift thinks Santander is becoming a repeat offender: "I don’t mind the idea behind this ad. The execution is fine too. It’s just the length that infuriates me. There is no need to repeat the three-words-to-describe-something idea 11 times. I lost interest after three, and my will to live after seven."

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YouTube to stop 30-second unskippable ads
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1 YouTube to stop 30-second unskippable ads

Starting next year, YouTube will stop allowing the 30-second unskippable ad and will focus instead on shorter formats.

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