Turkey of the week: Santander, WCRS

James Swift thinks Santander is becoming a repeat offender: "I don’t mind the idea behind this ad. The execution is fine too. It’s just the length that infuriates me. There is no need to repeat the three-words-to-describe-something idea 11 times. I lost interest after three, and my will to live after seven."

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 How Sainsbury's ads revolutionised the UK's food culture

Abbott Mead Vickers' press ads for Sainsbury's in the 1980s formed the most influential and culturally significant campaign the UK has ever produced, argues Paul Burke.

Just published