Turkey of the week: Santander, WCRS

James Swift thinks Santander is becoming a repeat offender: "I don’t mind the idea behind this ad. The execution is fine too. It’s just the length that infuriates me. There is no need to repeat the three-words-to-describe-something idea 11 times. I lost interest after three, and my will to live after seven."

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1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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