Turkey of the week: Santander, WCRS

James Swift thinks Santander is becoming a repeat offender: "I don’t mind the idea behind this ad. The execution is fine too. It’s just the length that infuriates me. There is no need to repeat the three-words-to-describe-something idea 11 times. I lost interest after three, and my will to live after seven."

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The top 10 brands favoured by Remainers and Brexiters
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1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

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