Simple’s new campaign brings James Swift out in hives: "You can hire as many white-coated experts as you like, but ‘dramatising’ the effects of city-living by painting a woman’s face red and puffy is still scaremongering. Why not just go the whole hog and give her scurvy too?"
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The Hobbit and Sherlock star Martin Freeman plays a rude wedding guest in Vodafone's first integrated ad campaign since the telecoms giant moved its UK ad business to Ogilvy & Mather earlier this year.
"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.