Turkey of the week: Simple, Weber Shandwick

Simple’s new campaign brings James Swift out in hives: "You can hire as many white-coated experts as you like, but ‘dramatising’ the effects of city-living by painting a woman’s face red and puffy is still scaremongering. Why not just go the whole hog and give her scurvy too?"

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How easyJet transformed customer data into emotional anniversary stories
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1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

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