Turkey of the Week: Sky Bet, Mcgarrybowen

Maisie McCabe is irritated by Sky Bet’s latest TV ad: "Using the format of news headlines to shout gambling offers at people while the screen is cluttered with small print is incredibly annoying – and that’s even without the appearance from the Sky anchor Jim White. This ad had me reaching for the remote."

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Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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