Turkey of the week: Sonobi "Beware of the Yank" by White Lightning & The Judge's Son

Emily Tan is not amused by Sonobi's latest ad.

As a technology editor, I was looking forward to viewing a campaign that took the mickey out of the ad tech industry and its love of jargon, smoke and mirrors. Sadly, this dull execution is a bitter disappointment. It lacks both brevity and wit and I regret the nine long minutes I spent watching it.

Brand: Sonobi
Title: Beware of the Yank
Agency: White Lightning & The Judge’s Son
Client: John Donahue, chief product and marketing officer


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Job description: Digital marketing executive

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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