Turkey of the week: Sonobi "Beware of the Yank" by White Lightning & The Judge's Son

Emily Tan is not amused by Sonobi's latest ad.

As a technology editor, I was looking forward to viewing a campaign that took the mickey out of the ad tech industry and its love of jargon, smoke and mirrors. Sadly, this dull execution is a bitter disappointment. It lacks both brevity and wit and I regret the nine long minutes I spent watching it.

Brand: Sonobi
Title: Beware of the Yank
Agency: White Lightning & The Judge’s Son
Client: John Donahue, chief product and marketing officer


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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).