Turkey of the week: Sports Direct, in-house

James Swift despairs at Sports Direct’s new ad: "Do you know who The Wealdstone Raider is? He’s a man who was once filmed being drunk and abusive at an amateur football match, and he’s now being rewarded for that with commercial deals. It’s a pretty depressing state of affairs when you think about it."

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Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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