Turkey of the week: Sports Direct, in-house

James Swift despairs at Sports Direct’s new ad: "Do you know who The Wealdstone Raider is? He’s a man who was once filmed being drunk and abusive at an amateur football match, and he’s now being rewarded for that with commercial deals. It’s a pretty depressing state of affairs when you think about it."

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How easyJet transformed customer data into emotional anniversary stories
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1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

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