Jeremy Lee thinks Superdrug is an early contender for Turkey of the Year: "A punter (in reality, a press-ganged member of staff – possibly because Equity imposed a ban) does a crappy little dance at the bargains on offer. At the same time, any charm from the previous campaign, by HMDG, instantly vanishes."
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Carlsberg has hired Mads Mikkelsen, star of Casino Royale and TV series Hannibal, to feature in the lager brand's new campaign, "The Danish Way".
"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.