Turkey of the Week - TBWA\London/Muller

Be the first to comment
TBWA\London's 'Muller' ad
TBWA\London's 'Muller' ad

There's nothing "wunderful" about this Muller spot from TBWA\London, Jeremy Lee says:

"Here is the best evidence I've seen for some time that no amount of money spent can disguise the basic lack of an idea. TBWA has clearly thrown bucketloads of cash at this spot in terms of character licensing and post-production. And what are we left with? A pointless firework display of an ad that manages to be both confused and confusing. Given what other brands are doing in this sector, it's an unentertaining fail."


Only £57 for 3 months

Includes every print & iPad edition, plus full access to Campaign online and other Brand Republic sites.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Campaign Jobs

Thousands of jobs across advertising, creative, marketing and media

Just published