Turkey of the week: Tesco Mobile, Kennedy Amsterdam

Louise Jack feels let down by Tesco Mobile’s new campaign: "The cut-the-waffle idea is good but, if you are going to get the sales patter over quickly to make time for ‘entertainment’, then the entertainment has to be good. These ads are as irritating as most mobile ads. In fact, the parrot one is actually painful."

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Why Cosabella replaced its agency with AI and will never go back to humans
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1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

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