Turkey of the week: Tesco Mobile, Kennedy Amsterdam

Louise Jack feels let down by Tesco Mobile’s new campaign: "The cut-the-waffle idea is good but, if you are going to get the sales patter over quickly to make time for ‘entertainment’, then the entertainment has to be good. These ads are as irritating as most mobile ads. In fact, the parrot one is actually painful."

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Brands that forge an emotional tie are best protected from copycats
Shares0
Share

1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

Just published