Ian Darby is less than impressed with More Th>n’s new commercial: "It’s sad to see that the ‘More Th>n Freeman’ character has been replaced with forced-looking footage of a cheap sales promotion. Its ‘feel the love’ line seems generic and I’m fed up with oversized teapots."
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Bartle Bogle Hegarty has parted company with its deputy executive creative director Caroline Pay and has promoted Ian Heartfield, creative managing partner, and Anthony Austin, chief executive of Black Sheep Studios, to take over as joint deputy ECDs.
By cultivating a clubbable culture, agencies are ostracising talented introverts, writes Andy Jex, the executive creative director at Saatchi & Saatchi London.