Ian Darby is less than impressed with More Th>n’s new commercial: "It’s sad to see that the ‘More Th>n Freeman’ character has been replaced with forced-looking footage of a cheap sales promotion. Its ‘feel the love’ line seems generic and I’m fed up with oversized teapots."
Creative Director Competitive + Benefits April-Six, London (Central), London (Greater)
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Sainsbury's has unveiled an energetic and joyful food-focused campaign that marks a "step change" in its advertising strategy.
To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.