Turkey of the week: More Th>n, VCCPme

Ian Darby is less than impressed with More Th>n’s new commercial: "It’s sad to see that the ‘More Th>n Freeman’ character has been replaced with forced-looking footage of a cheap sales promotion. Its ‘feel the love’ line seems generic and I’m fed up with oversized teapots."

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1 Case study: How 'This girl can' got 1.6 million women exercising

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