Ian Darby is less than impressed with More Th>n’s new commercial: "It’s sad to see that the ‘More Th>n Freeman’ character has been replaced with forced-looking footage of a cheap sales promotion. Its ‘feel the love’ line seems generic and I’m fed up with oversized teapots."
Director of Marketing Communications Circa £80,000 per annum British Red Cross, Central London
PROJECT DIRECTOR – Top Experiential Agency – £55-65k £55-65k Judi Patton, London (Central), London (Greater)
Senior Client Manager £32000 - £42000 per annum Twist Recruitment, London
The industry is splitting into agencies that make marketing collateral and those creating culture, says Adam & Eve/DDB's David Golding.
Starting next year, YouTube will stop allowing the 30-second unskippable ad and will focus instead on shorter formats.