Turkey of the week: Trinity Mirror, Quiet Storm

The Mirror spot is trying too hard.

Brand: Trinity Mirror 
Title: Mean Tweets
Agency: Quiet Storm 

Gurjit Degun is not impressed by the new Mirror spot, which copies Jimmy Kimmel’s "celebrities reading mean Tweets about themselves" skit using its own journalists and anti-Mirror comments: "It is trying too hard to be funny. There’s a reason why it works with celebrities – everyone knows who they are."

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1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

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