"This film seems utterly pointless. There was a spate of ads just like this (mostly for phone companies) about five years ago and I'd hoped we'd seen the last of them. A young, attractive person walks through a hyper-real world with a naff folksy anthem over the top. The spectacularly awful song choice turns this, from being just a bland film, into an endurance test."
Anne Cassidy is annoyed by VCCP's new ad for O2, called "things are changing" and featuring the track Little Boxes: