Turkey of the week: Virgin Holidays, M&C Saatchi/Lida

James Swift is no fan of Virgin Holidays’ new online campaign: "The Old Spice style of ad lives and dies on a witty script and charming spokesman. Alas, this effort dies a particularly nasty death on both counts. Sir Richard Branson could have ad-libbed the whole thing and it would have been no worse."


Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Just published