Jeremy Lee is struggling to believe his eyes with the latest Virgin Trains spot: "What a pitiful and weedy conceit, poorly executed, to base a major ad campaign and brand positioning around. So the people are walking in slow-mo. Is that it? A late but surefire contender for Turkey of the Year. Watch this space."
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A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.
"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.