Turkey of the week: Volkswagen, DDB Berlin

Volkswagen is trying to make a comeback, but it just falls flat.

Brand: Volkswagen
Title: Then. Now. Always
Agency: DDB Berlin 

Kate Magee thinks the new Volkswagen ad is too much, too soon: "VW deliberately lied to regulators and consumers about its emissions. Given the scale of the lie, it’s a bit rich to ask consumers to feel all warm and nostalgic with a predictable brand campaign. It should concentrate on fixing the problem."

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
How easyJet transformed customer data into emotional anniversary stories
Shares0
Share

1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

Just published

More