Turkey of the week: Volkswagen, DDB Berlin

Volkswagen is trying to make a comeback, but it just falls flat.

Brand: Volkswagen
Title: Then. Now. Always
Agency: DDB Berlin 

Kate Magee thinks the new Volkswagen ad is too much, too soon: "VW deliberately lied to regulators and consumers about its emissions. Given the scale of the lie, it’s a bit rich to ask consumers to feel all warm and nostalgic with a predictable brand campaign. It should concentrate on fixing the problem."

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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