Turkey of the week: Volvo, Forsman & Bodenfors

James Swift thinks Forsman & Bodenfors has finally put a foot wrong: "The Swedish agency has enjoyed a successful few years but the partnership between Volvo and the DJ Avicii in this campaign doesn’t feel like a good match. Volvo strains to explain the similarities, but the pair still seem shoehorned together."


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1 How Sainsbury's ads revolutionised the UK's food culture

Abbott Mead Vickers' press ads for Sainsbury's in the 1980s formed the most influential and culturally significant campaign the UK has ever produced, argues Paul Burke.

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