Turkey of the week: Wrangler "#MoreThanABum" by We Are Pi

Brittaney Kiefer thinks Wrangler's attempt at feminism rings false.

For an ad that claims women are more than their bums, there sure are lots of bum shots in this. Not to mention the soundtrack of women saying ‘bum’ over and over – an odd way to encourage us to think about something other than our looks. Don’t patronise viewers by calling this empowering.

Brand: Wrangler
Title: #MoreThanABum
Agency: We Are Pi
Client: Ilaria Pasquinelli, marketing director

Topics

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Is John Lewis losing its retailing crown?

Following a series of news stories highlighting issues such as job cuts and payments below the minimum wage, is the shine coming off John Lewis? Or is this simply a readjustment process that any major retailer might have to endure to emerge stronger?

Making media fun again: why we must free our industry from outdated models
Shares0
Share

1 Making media fun again: why we must free our industry from outdated models

The industry needs an audience-first media revolution that balances brand and outcomes, writes Mindshare's global chief executive.