Feature

Turkey of the Week - Y&R Paris, Colgate

Colgate's latest ad, "focus group", by Y&R Paris makes Jeremy Lee wince:

Turkey of the Week - Y&R Paris, Colgate

"Never mind treating my gum disease, I need Colgate to erase my memory after watching this appalling spot. The terrible script ('OK, let's talk about gums'), the wooden acting, the flimsy scenario, the hateful cast, the ridiculous denouement - it's like going on a journey back in time to a different, and markedly worse, era in advertising."

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