TURKEY OF THE WEEK

Jenny Watts picks on the latest Ben Sherman press ads: ’There’s something about this campaign from Ben Sherman that really turns my stomach.

Jenny Watts picks on the latest Ben Sherman press ads: ’There’s

something about this campaign from Ben Sherman that really turns my

stomach.



It is visually ugly and stylistically crass, and I can only surmise that

this scrawling is supposed to appeal to the kind of infantile people who

buy into the laddish theme and sleazy imagery used here. Aside from this

execution being too vulgar to play the sexual card with any subtlety,

the strapline is blunt to the point of stupidity in its likening of a

woman to an object. Of course the ads are targeting a certain type of

audience, but as a woman I find them offensive.’



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).