Turkey Of The Week

Lisa Campbell is outraged by Benetton’s latest death penalty campaign: ’Making human tragedy the basis for a brand-building campaign is highly suspect but Benetton has been doing it for a long time now. It’s done refugees, racism and war; now it’s the turn of those about to be executed.

Lisa Campbell is outraged by Benetton’s latest death penalty

campaign: ’Making human tragedy the basis for a brand-building campaign

is highly suspect but Benetton has been doing it for a long time now.

It’s done refugees, racism and war; now it’s the turn of those about to

be executed.



I have no problem with shocking campaigns which aim to raise awareness

of a social problem, but what right does a sweater-seller have to enter

such debates? None whatsoever. Instead of trying to prick our

conscience, Benetton should try to find one.’



Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).