Turkey Of The Week

’Uh-oh, your strategy is showing,’ says Francesca Newland about the current Burberry campaign. ’It’s great that Burberry has finally got around to updating its image but it shouldn’t try to be all things to all people. The attempt to combine class (using the less than God-like yet very pleased with himself, Lord Frederick Windsor, as a model) with coolness (using the uber-hip Kate Moss) is simply sitting on the fence.’

’Uh-oh, your strategy is showing,’ says Francesca Newland about the

current Burberry campaign. ’It’s great that Burberry has finally got

around to updating its image but it shouldn’t try to be all things to

all people. The attempt to combine class (using the less than God-like

yet very pleased with himself, Lord Frederick Windsor, as a model) with

coolness (using the uber-hip Kate Moss) is simply sitting on the fence.’



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).