Turkey of the week

Francesca Newland finds McCann-Erickson’s commercial for Zovirax more irritating than the cold sores the product helps to prevent: ’It took me a while to notice that the protagonist is not, in fact, a motorbike courier. The ad is so boring that my sub-conscious couldn’t be bothered to work out the plot until I’d seen it about 50 times. In fact, it’s so dull I can’t think of enough to say about it to fill the word count for turkey of the week.’

Francesca Newland finds McCann-Erickson’s commercial for Zovirax

more irritating than the cold sores the product helps to prevent: ’It

took me a while to notice that the protagonist is not, in fact, a

motorbike courier. The ad is so boring that my sub-conscious couldn’t be

bothered to work out the plot until I’d seen it about 50 times. In fact,

it’s so dull I can’t think of enough to say about it to fill the word

count for turkey of the week.’



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).