Proof that some agencies can sell turkeys all year round came in
the form of St Luke’s ’full speed ahead’ campaign for The Express, in
which an energetic editor and her staff ran around the office in a mock
editorial conference. Campaign staff debated whether ’full speed ahead’
was worse than J. Walter Thompson’s debut spot for Smirnoff Red or CDP’s
bewildering ’Swindon’ campaign for Honda. In the end, though, The
Express won it.