Turkish Airlines tops YouTube's ad of the decade poll

Turkish Airlines' 2013 ad, "Kobe vs. Messi: the selfie shootout", has won YouTube's poll to find the most popular ad from the past decade.

Kobe vs. Messi: the most popular YouTube ad from the past decade
Kobe vs. Messi: the most popular YouTube ad from the past decade

The spot, which was created by Crispin Porter & Bogusky, was followed by Volkswagen’s "the force" by Deutsch/LA, Always "#LikeAGirl" by Leo Burnett, Volvo Trucks "the epic split" by Forsman & Bodenfors and Dove’s "real beauty sketches" by Ogilvy Brazil.

The poll was conducted in partnership with The Webby Awards as part of YouTube’s ten-year anniversary.

YouTube created a long list of 20 ads, picked from among the website’s most watched, and then invited people to pick their favourite in an online vote.

This article first appeared on campaignlive.co.uk.

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