Turkish Airlines tops YouTube's ad of the decade poll

Turkish Airlines' 2013 ad, "Kobe vs. Messi: the selfie shootout", has won YouTube's poll to find the most popular ad from the past decade.

Kobe vs. Messi: the most popular YouTube ad from the past decade
Kobe vs. Messi: the most popular YouTube ad from the past decade

The spot, which was created by Crispin Porter & Bogusky, was followed by Volkswagen’s "the force" by Deutsch/LA, Always "#LikeAGirl" by Leo Burnett, Volvo Trucks "the epic split" by Forsman & Bodenfors and Dove’s "real beauty sketches" by Ogilvy Brazil.

The poll was conducted in partnership with The Webby Awards as part of YouTube’s ten-year anniversary.

YouTube created a long list of 20 ads, picked from among the website’s most watched, and then invited people to pick their favourite in an online vote.

This article first appeared on campaignlive.co.uk.

Topics

Subscribe to Campaign from just £57 per quarter

Includes weekly and quarterly print issues, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Look out for the invisibles and introverts in your agency
Share

1 Look out for the invisibles and introverts in your agency

By cultivating a clubbable culture, agencies are ostracising talented introverts, writes Andy Jex, the executive creative director at Saatchi & Saatchi London.

Agencies' anger at failure of Stronger In campaign
Shares0
Share

1 Agencies' anger at failure of Stronger In campaign

"We failed the country, we could and should have done better." So says one senior advertising executive involved in the Britain Stronger In Europe campaign.

Just published