Turner appoints Muncaster to mastermind UK sales for CNN

Turner Broadcasting System has hired former Mills & Allen sales director Lawson Muncaster to handle CNN International’s UK sales.

Turner Broadcasting System has hired former Mills & Allen sales

director Lawson Muncaster to handle CNN International’s UK sales.

As director of sales for TBS’s London office, Muncaster’s remit also

covers the Netherlands and Scandinavia. He confirmed that he planned to

hire two more managers, as well as ’two or three sales staff’.

The 30-year-old said: ’I was attracted to the diversity of the company.

It has everything from a global news network to one of the most popular

websites. CNN is arguably the most famous media brand in the world.’

He added that he had been impressed by the professionalism of the

existing sales team. Overseeing around 20 staff, his task is to build

the CNN brand as well as to work with its sister brands to develop

cross-media campaigns for clients.

’I’m not talking about group discounts but genuine partnerships that

will give clients access to various properties that can work together,’

he said.

TBS’s other media assets include the Cartoon Network and Turner Classic

Movies, while its parent Time Warner publishes Time and Fortune and last

week announced its plan to merge with AOL.

Muncaster left M&A last summer after a management reorganisation by its

new owner JC Decaux. He said he had enjoyed the period he spent

’reshaping the sales process’ at M&A and understood why Decaux wanted to

put its own team in place.

Since then he has spent his time ’getting married, going on honeymoon

and trying to sell my house in Aberdeen’.

Before joining the outdoor company, Muncaster was joint sales director

at Eurosport, where he worked for four years. He started his career at

Scottish Television.

In his new post he reports to Eric Clemenceau, senior vice-president,

international advertising sales.

Clemenceau said: ’Lawson brings two key qualities to this position: an

in-depth knowledge of pan-European TV and a strong local understanding

of the client base in the region.

’He will continue the success of the TBS London sales team in providing

creative selling solutions ’


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