Turner Broadcasting System has hired former Mills & Allen sales
director Lawson Muncaster to handle CNN International’s UK sales.
As director of sales for TBS’s London office, Muncaster’s remit also
covers the Netherlands and Scandinavia. He confirmed that he planned to
hire two more managers, as well as ’two or three sales staff’.
The 30-year-old said: ’I was attracted to the diversity of the company.
It has everything from a global news network to one of the most popular
websites. CNN is arguably the most famous media brand in the world.’
He added that he had been impressed by the professionalism of the
existing sales team. Overseeing around 20 staff, his task is to build
the CNN brand as well as to work with its sister brands to develop
cross-media campaigns for clients.
’I’m not talking about group discounts but genuine partnerships that
will give clients access to various properties that can work together,’
TBS’s other media assets include the Cartoon Network and Turner Classic
Movies, while its parent Time Warner publishes Time and Fortune and last
week announced its plan to merge with AOL.
Muncaster left M&A last summer after a management reorganisation by its
new owner JC Decaux. He said he had enjoyed the period he spent
’reshaping the sales process’ at M&A and understood why Decaux wanted to
put its own team in place.
Since then he has spent his time ’getting married, going on honeymoon
and trying to sell my house in Aberdeen’.
Before joining the outdoor company, Muncaster was joint sales director
at Eurosport, where he worked for four years. He started his career at
In his new post he reports to Eric Clemenceau, senior vice-president,
international advertising sales.
Clemenceau said: ’Lawson brings two key qualities to this position: an
in-depth knowledge of pan-European TV and a strong local understanding
of the client base in the region.
’He will continue the success of the TBS London sales team in providing
creative selling solutions ’