Turner to bolster UK output with launch of new film channel

The television company, Turner Broadcasting, is expanding its presence in the UK TV market with the launch of a third channel this week, called Turner Classic Movies.

The television company, Turner Broadcasting, is expanding its

presence in the UK TV market with the launch of a third channel this

week, called Turner Classic Movies.



TCM, which will be available to Sky Digital and NTL Cabletel

subscribers, will kick off on Friday at 9pm with the director’s cut of

The Big Sleep.



An advertising campaign using the tagline, ’Hollywood lives’, will run

in the national newspapers. It was created by Hooper Galton and bought

by MediaCom TMB, and NoHo Digital has created an accompanying

website.



On the same day that TCM launches, Turner Broadcasting’s existing movie

channel, TNT, will broaden its output, running programme series, music

and wrestling programmes in addition to films. Turner also owns the

children’s channel, the Cartoon Network.



Referring to TCM’s USP for advertisers, Dee Forbes, the sales director

of Turner Broadcasting, said: ’As with the Cartoon Network, TCM as a

wholly owned channel will also offer advertisers through-the-line

communication opportunities via a dedicated website, while also calling

upon other resources from within the Time Warner portfolio.’



The target audience for the channel will be 16- to 44-year-olds with an

ABC1 profile.



Forbes said that she believed key advertisers will come from car,

leisure, FMCG, toiletries and entertainment sectors.



Films for the channel will be accessed through Time Warner’s film

library of more than 5,000 titles. TCM will also run celebrity

interviews, behind the scenes footage on films and a contemporary film

makers season.



TCM has already been launched in Poland and Spain and will also launch

in France this week.



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